Monday, August 31, 2015

Trappeze, pleaze

Welcome to my blog! My name is Logan Brown, and I am a senior marketing major in the Terry College of Business at the University of Georgia. I am thrilled to finally be creating my first blog, and I’m excited to see how it goes! As a student at the University of Georgia, I am very fortunate to be living in the wonderful city of Athens, GA. Athens has so much to offer, from the historic UGA campus, to the lively music scene, to the delicious cuisine. If you have not had the chance to visit Athens, GA, I strongly recommend that you do. One of my favorite things about the city are the highly talked about, mouthwatering, and unique restaurants that make up Athens. In addition to being a student at the University of Georgia, I am part of the millennial generation that heavily uses social media. Some people may believe that social media is way overused (and I can agree with that statement sometimes), but I look at social media as an outlet to express your passions, promote businesses, and share experiences with the world. For this blog, I am excited to combine my passions for Athens restaurants and social media, to bring you a guide to the wonderful city that I have grown to love.
The delicious quinoa salad with grilled chicken.
The first restaurant I want to share with y’all is one of my all time favorites: Trappeze Pub. I frequent Trappeze very often and it never disappoints. This past weekend, I went with one of my best friends to celebrate the start of the school year and because we had withdrawals from not having Trappeze throughout the summer. It is located in the downtown area on the corner of W Washington Street and N Hull Street, so it’s in a prime location for people to visit. Trappeze specializes in craft beer and excellent pub fare, but I am not a fan of beer, so I usually stick to their delicious food and wine. My friend and I usually order the same thing each time we go: the quinoa salad with grilled chicken, and sweet potato fries with raspberry ketchup to share. The quinoa salad is filled with mixed greens, colorful quinoa, sweet potatoes, walnuts, and a delicious and light dressing. It’s always a favorite among many. Now the sweet potato fries; they are out of this world good. Just the right amount of crispiness is mixed with the perfect amount of salty and sweet to satisfy your craving and have you ordering them every time you go. Once you try them, you’ll know what all the praise is about. Needless to say, Trappeze knows how to combine perfect flavors and uniqueness to create delicious and satisfying meals.

Sweet and salty sweet potato fries.
Trappeze not only knows how to create yummy plates, but they also get it right when it comes to keeping up with the ever-changing digital world. Starting with their website, you can see how professional the business is and how they attract consumers from this media outlet. They have a great gallery of photos, news that they have been featured in, map directions, the food and drink menu, an online reservation system, and last but not least, the links to their social media sites. Many people may hear about a restaurant and want to know more, so they instantly Google it and land on their website. From the website, you can see the social media icons at the bottom right hand corner of the page, easily accessible for all ages. Trappeze has accounts on Twitter, Facebook, and Instagram. Personally, I follow Trappeze on Instagram because they have awesome pictures and feature their extremely unique food specials. I haven’t tried it yet, but I am always interested in seeing their posts about their “BeerBQ Sandwiches”. One sandwich they created a few weeks ago was topped with pickled peaches and of course, came with one of their famous beers. The “BeerBQ” series is a great way that Trappeze is using their creativity in the kitchen and a catchy hashtag to keep their customers looking out for the newest BBQ combination. All three of their social media outlets showcase the same information and photos, so no matter what outlet you
#BeerBQ sandwich with pickled peaches. 
 enjoy viewing the most, they are sharing the same, consistent message across all mediums. Other than sharing pictures or menu specials, Trappeze uses their social media to broadcast any special events they’re hosting or any exciting news, such as their new building remodeling. Their social media use is a great way for them to keep their customers interested and in the loop of what new items are coming out of their kitchen, and to serve as a creative reminder of why we love Trappeze Pub so much.